![]() Since I just got this in my email today, I assume there is a campaign going on and he seems to have dropped his other publishing businesses and is ALL IN on the 9x12. So, honestly, any 9x12 guys left, or is anyone doing anything with selling advertising still? I know we had that discussion last year about the guy doing mobile and remote stuff, but I think that was the last we discussed selling ads. He says there is 4100 dollars of PROFIT per card, and 4 a month is doable part time. A guy wants $2500.00 to get his "plan" and details on HOW to do it, then gets the printing, has you pay 3700 for the card, anything above that is your profit. ![]() I like selling advertising (or did at one point).and I still keep an eye on Biz-Op, more as a hobby these days.but I have to wonder when I come across something like this. Most consistent person I know does one and a half per week, and has for many months. I do know some hard working guys who DO sell advertising, on postcards, and via other media, but none of them are coming anywhere near what this guy claims one can do, and in their part time. I don't know, maybe he's a super hypnotist, but I've never been able to walk in, hand a sample and without questions, get an order. The idea, as presented at this guy's site that you can do a card with 39 ads on them and do 3 or 4 a month, easily, just doesn't make sense to me. There is nothing easy about calling on businesses and selling them advertising, and although YOUR experience may differ, the vast majority find it to be a grind and then some. Most of the people I talked to found it to be much harder than the way it was presented, albeit all Biz-Op like to talk about how easy something is to do. I watched his video, read the site, and it just doesn't ring true in my experience.Ībout 3 years ago, maybe 4 now?, I talked with dozens of guys who were doing the 9x12 thing, it was a hot topic here for a New York minute. His site, and I have no affiliation with any of the 9x12 guys, is giantpostcardbusiness dot com. I guess he has switched to 9X12 only now, not sure. I remember he used to do the magzines thing with ads. You can't target for interests this way but it is a great, economical way to reach certain neighborhoods by targeting zip codes and mailing routes.Just got a note from someone who is thinking of getting into the Giant Postcard biz with a guy named Art Gottleib. No excuses!Īlso, you shouldn't forget the USPS Every Door Direct Mail to reach consumers within certain mailing routes. When a mailing is scheduled, it is scheduled for a reason. They should want to make you (the print buyer) look good to your boss and/or board of directors. You should be able to count on your vendors. They may have a million excuses, but there really is none. These steps SAVE YOU MONEY! Plus, scrubbing the list of outdated addresses also saves you money because you will not be mailing to people who won't receive it.Īlways look for reputable printers.this is important because there are some who may not finish your job in a timely manner or as promised. During this process, they scrub your mailing list which is now required for bulk mailings. The printer can often do the bulk mailing for you by adding their bulk rate indicia and sorting the mail according to postal regulations. Many printers now offer addressing services so you can put those addresses directly onto the mailer adding bar codes to save you postage. If you don't have a mailing list, you can always buy a list targeting the market you are trying to reach. ![]() Before you print your mailer, don't forget to find out your mailing options. Next, you should find a reputable printing company who will do the best job possible to make the design look great on paper. Then you should have a good artist design a stand out piece you don't want a mediocre design keeping you from attracting more customers. This is often an issue when it comes time to start design on a piece. If you can't take good photos, it is worth it to pay someone else to do it for you. You should always take good, hi resolution photos of your work for use in creating promotional materials for your company. Some other sizes to consider are 5 1/2 x 8 1/2 and 6 x 9. The price will go up for larger sizes but it is still one of the least expensive ways to do a mailing. The standard post card size is 4 1/4 x 6 and you pay the actual postcard rate of $0.465 for first class mail and less for bulk rate. You have options of various sizes, depending upon how much you want your mailer to stand out in the multitudes of mail that people receive every day. Direct mail consists of various types of mail but the good old-fashioned postcard is still a great bet. There are many ways to market your business, but direct mail is still one of the best ways.
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